Benefits of Business Integration from a community perspective
Business Integration means the combination, automation and optimisation of key business processes that extend outside the four walls of a company’s organisation.
Why is this important from a community perspective?
We need to ensure that the Community is fully integrated with the business. This is important in terms of:
Becoming a part of the strategy
Improving user experience
What is the position of the community within the company?
The forum needs to be well integrated with other areas to be successful. But it is not easy to make everyone aware and part of the forum.
How do you integrate the community in the business?
Build a truthful relationship with your internal/external clients
Share results, reports and insights with other areas. And try to develop a simple language, make it short and straight to the point. Build your own analysis tools and make comparisons
Understand the role each area plays in making a community successful. Try to explain and show examples about how they can contribute to it
Become a Digital evangelist. Use your expertise to train and educate other people in the company
Businesses need to be digital or social at multiple touch points, internally and externally. The key is to look for areas within the organisation where our services can bring new opportunities for growth, collaboration, and direct consumer connections.
How a forum can help to build brand awareness
Help companies to work as partners with customers
Teach clients about the importance of listening to the clients
We can encourage people to look after and collaborate with brands
Gives customers the possibility to have their own space and build it in the way they want
Change the perception of the brand into a “lovemark”
How the company can take advantage from the forum?
Providing an Internal forum: We can offer an internal forum to help the team to stay connected and also to get more familiar with the platform and our services
Customer Service: Customers can answer one another’s questions. This will reduce you support costs
Credibility: If you or a customer answers someone’s question this information can be referenced in the future for other users & areas
Content team: As customers discuss your offerings, they are generating, for free, fresh content that is rich in keywords and is attractive to search engines
Advocacy: By having an online community, customers are encouraged to visit your website more often, and then they tell others about it
Marketing & Product Development: Customers will typically and freely share ideas on how you could improve your offerings, market them better, and reach leads
It is good way to generate synergy and feedback within channels
It is important to change the brand perception
It is vital to improve users’ experience with the brand
It is a way to show that the company is capable of empathising, communicating together with customers