Even though the Digital Revolution is happening for the last 45 years it was taught for companies to saw it coming. In fact, we can compare it with a tsunami maybe?
Nowadays, it is very common to hear that a company wants to have presence in the online world. But as soon as you ask what they want to achieve they don’t know it. It seems that the only important thing is to be there. And let’s see what happened and how it goes.
Not long time ago, companies were focusing more on numbers. Like some kind of competition: “How many fans do you have?”. “Oh, I have more than you!”. Fortunately, nowadays this is changing and companies are becoming to understand that it does not make any sense to have 1M of followers if you don’t have any feedback or interaction at all.
The main point is not about quantity, is more about “quality” and engagement. Maybe you are thinking: “Yes, I know that, but how am I supposed to do that?”. The answer is quite easy and I will say it loud: YOU NEED TO BUILD A STRATEGY PLAN FOR DIGITAL and understand WHAT YOU WANT TO ACHIEVE. That’s it!
Understand Your Goals Before You Engage In Digital Channels
The main objective of having presence on the digital world and to generate engagement should be to reach the right audience, have a feedback from the community and analyse the follower’s needs and behaviours. But to be able to do this, you need to understand the options of the digital world, what are the best for your company or product and start the game.
Here are the main differences to help your company to understand the dissimilarities between three of the most popular on-line channels such as Social Networks, Forums and Blogs. As you will see, each channel has different objectives and purposes. It is very important for you to understand where your company is today and where you want to be before you set up your plan.
Once this is clear, you need to set up the goals and strategy for your brand in each channel and how these are going to interact. This is a must to be able to generate synergy, advocacy and to improve user’s experience with the brands.
With the Digital Revolution we are starting a new era where customers are in charge, they have rights and they want to talk and share experiences about your brand and needs.
Are you ready to have a bi-directional conversation with them?!